Toronto Cupcake Website Re-Design (and Re-Brand)

Brief

Find a website from websitesfromhell.net and recreate a website from their collection.

Process

The process of creating a final website was a lengthy operation. Below are the steps that were taken to create the final product.

• Define

  Conduct a mock questionnaire for the “owner” of the business. Overall basic research of the business.

• Research

  Find the competitors of Toronto Cupcake and discover SWOT (strengths, weaknesses, opportunities, and threats). Conduct a targeted audience and create a mock persona of the ideal client for Toronto Cupcake. Start the beginning stages of brand identity. Create moodboard for a goal aesthetic. Archtype process by defining tone words. Generate goal sitemap.

• Create

  Using Adobe InDesign, Adobe Photoshop, Adobe Illustrator and Figma to create a website that is compatible between desktop, tablet and mobile. This website contains different pages, buttons and icons, content within each page, photo editing, etc.

Fun Fact: I supported a local bakery in the Milwaukee Area to create the hero image of the home page!